Positive Power of Principled Profit

Positive Power of Principled Profit Each month, a new Positive Power of Principled Profit success story, inspirational quote, or how-to tip, FREE, in your e-mail box. We want to inspire you to know and understand that ethical, cooperative marketing is not only practical, it's the key to success. These tips will usually be BRIEF, I promise!

Scroll down to read the archives since 2003.

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If you want to learn and find out more about ethical marketing success stories, instances where ignoring the ethically questionable "easy money" paid big dividends for a company, product or individual, head off to Shel Horowitz' site and sign-up for his valuable Positive Power of Principled Profit newsletter. Shel is an Internet pioneer I have been following for quite a few years and this pointer to his good work is the least I can do to support his valuable, independent efforts. If I wanted to make the world insist on knowing why I, Robin Good, are so damn special, Shel Horowitz would probably one of the people I would talk to first.
--Robin Good, MasterNewMedia.org

How Subjects are Chosen for Positive Power Spotlight

As a one-person volunteer newsletter editor, I see part of my mission to spread the news that companies can succeed by being ethical. However, this effort is in my spare time and does not create a revenue stream. I rely on a wide range of information sources to identify companies that seem to be operating with a focus on ethics, service, cooperation, and valuing all stakeholders. While I do make a brief attempt to validate that a company is worth choosing, I do not subject these companies to any kind of ethics audit, and their inclusion does not mean my endorsement. Occasionally, I may find information that makes me feel my selection may not have been appropriate. All I can say is, I do the best I can with the information I have at the time--and I may make a mistake once in a while.

If you'd like to nominate a company for a profile, please use the form at http://www.frugalmarketing.com/contactform.shtml

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I also promise that we collect your e-mail address only to send you the newsletter. We will not share your address with anyone, for any purpose, other than to send you the newsletter or resolve problems with your subscription. And even though it would be to our benefit to acquire demographic information, we're not going to do that.

The newsletter published its first issue in September, 2003.

Positive Power of Principled Profit Back Issues

September, 2003: Nature's Path; Review of Love is the Killer App

October, 2003: Saturn: Changing the Face of Car Sales by Focusing on the Customer; Review of Perfecting Corporate Character

November, 2003: Principles of Content Integrity For Information Producers and Marketers (Juiced Consulting); Review of Hug Your Customers

December, 2003: Fetzer Vineyards: Sustainable and Profitable; Review of True to Our Roots

January, 2004: Stephen Brockelman; Review of ZenWise Selling

February, 2004: The Inn at Little Washington; Review of Marketing From The Heart

March, 2004: Common Sense Advisory: How to Convert More of Your Tentative Prospects with Highly Targeted, Personal Emails (Marketing Sherpa); Review of Doing the Right Thing: A Guide to Business Ethics

April, 2004: How Marketing is Like Making Love; Review of The Street Kid's Guide to Having it All

May, 2004: Patagonia; Review of Ideas Are Free: How the Idea Revolution is Liberating People and Transforming Organizations

June, 2004: Eva Rosenberg, Tax Mama; Review of Blue Mountain: Turning Dreams Into Reality

August, 2004: Co-op America; Review of Conflict Unraveled: Fixing Problems at Work and in Families

September, 2004: ComfortQuilts.org; Review of Co-opetition

October, 2004: Nuestras Raices; Review of The Good, The Bad, and Your Business: Choosing Right when Ethical Dilemmas Pull You Apart

November, 2004: Magazines for Ethical Business; "The Personal Touch" by Terrie Williams

December, 2004: BP; "Cause for Success: 10 Companies that Put Profits Second and Came in First" by Christine Arena

January, 2005: Bravo: Lonely Planet Donates to Tsunami Relief; The Serving Leader: 5 Powerful Actions that Will Transform Your Team, Your Business and Your Community, by Ken Jennings and John Stahl-Wert

February, 2005: DearReader.com; "Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit" by Susan Harrow

March, 2005: Matrix Resources; "Spiritual Capitalism: What the FDNY Taught Wall Street About Money," by Peter Ressler and Monica Mitchell Ressler.

April, 2005: Organic Bouquet; "Decent People, Decent Company" by Robert L. Turknett and Carolyn N. Turknett

May, 2005: PNM: Accepting Responsibility When Things Go Wrong; "Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business" by George Ludwig

June, 2005: Carl R. Sams II Photography: Charity Creates a Bestseller; "Winners Never Cheat: A Self-Made Billionaire Speaks Out on Honesty and Generosity" by Jon M. Huntsman

July, 2005: Treat Reps as Allies; "Everyday Ethics: Putting Values Into Action" by Michael Rion

August, 2005: Costco Proves a Deep Discounter Doesn't Have to Cut Throats; "Think Big, Act Small: How America's Best Performing Companies Keep the Start-up Spirit Alive" by Jason Jennings

September, 2005: Wal-Mart's Response to Katrina Earns a Spot on the List; "A Marketing Plan for Life" by Robert Michael Fried

October, 2005: The Helena: Green Principles in a Luxury NYC High Rise; "What Do You Stand For?: Stories About Principles That Matter," Jim Lichtman, Editor

November, 2005: IBM Slashes Carbon Emission by 1.28 million tons, Saves $115MM in Fuel Costs; The Company We Keep: Reinventing Small Business for People, Community, and Place, by John Abrams

December, 2005: MSA Pedal Steel Guitars; It Takes a CEO by Leo Hindery

January, 2006: The Body Shop; Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know, by Jeffrey Gitomer

February, 2006: Dean's Beans; Better Ethics Now by Chris Bauer

March, 2006: Commerce Bank; Overpromise and Overdeliver by Rick Barrera

April, 2006: New Society Publishers; Lean and Green by Pamela J. Gordon

May, 2006: SHARE; The Integrity Advantage by Adrian Gostick and Dana Telford

June, 2006: MidAmerican Energy; Waiting for Your Cat to Bark? by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis

July, 2006: Imagine That Furniture; Underdog Advertising, by Paul W. Flowers

August, 2006: Cognex; Values-Driven Business: How to Change the World, Make Money, and Have Fun, by Ben Cohen and Mal Warwick

September, 2006: Eco-Artware; The Likeability Factor: How to Boost Your L-Factor & Achieve Your Life's Dreams, by Tim Sanders

October, 2006: Dr. Mark McMahon; The Success Principles, by Jack Canfield with Janet Switzer

November, 2006: Thomson-Shore; The Power of Nice, by Linda Kaplan Thaler and Robin Koval

December, 2006: Timberland; The Power of Principles, by William J. Byron, S.J.

January, 2007: Business Networking International; Getting to Scale: Growing Your Business Without Selling Out, by Jill Bamburg

February, 2007: Pedal People; Small Is Beautiful: Economics as if People Mattered, by E.F. Schumacher

March, 2007: Food for Thought Organic Foods; Values Sell by Nadine A. Thompson and Angela E. Soper

April, 2007: Cumins Inc; Simpleololgy by Mark Joyner

May, 2007: The Old Creamery Grocery; The Fortune at the Bottom of the Pyramid by C.K. Prahalad

June, 2007: Zappos.com; The Rise of the Rogue Executive: How Good Companies Go Bad and How to Stop the Destruction

July, 2007: RMI; Influencer: The Power to Change Anything

September, 2007: Ink Solutions; The Organic Entrepreneur by Maxine Hyndman

October, 2007: Armstrong Capital; Getting a Grip by Frances Moore Lapp�

November, 2007: GreenDisk; Javatrekker by Dean Cycon

December, 2007: 94.7 The Globe; Working Ethically... On a Shoestring: Creating a Sustainable Business Without Breaking the Bank by Lorenza Clifford, Tim Hindle, Nick Kettles, Carry Somers, and Lesley Somers

January, 2008: Chelsea Green; Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath

February, 2008: Laborfair.com; Ally Relationships by Anthony O. Putman

March, 2008: Herman Miller; Growing Local Value: How to Build Business Partnerships that Strengthen Your Community, by Laury Hammel and Gun Denhart

April, 2008: Superquinn; The Speed of Trust, by Stephen M.R. Covey with Rebecca R. Merrill

May, 2008: AISO.net; Truth: The New Rules for Marketing in a Skeptical World by Lynn Upshaw

June, 2008: Eco-libris; All Marketers are Liars by Seth Godin

August, 2008: Valhalla Organic Macadamia Farm; Ethical Markets by Hazel Henderson

September, 2008: Anita Roddick/The Body Shop, Zentrepreneurism by Allan Holender

October, 2008: Newman's Own, The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication, by Isabelle Albanese

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